We live in a digital world where online branding and engagement is essential to the survival of any business.
Your website is the epicentre of your business. Over 80 per cent of consumers will complete preliminary research on your business website before making a purchasing decision.
The average user consults approximately 10 websites prior to making a purchasing decision. These websites include your site along with your competitors, third party and user review websites.
Of these different types of websites your consumer will visit, you only have control of your messaging and branding through your website.
Therefore it is crucial that your website is structured and designed to meet your consumer’s needs and equip them with the right information.
Today we will share with you five simple principles of web design that will help you to understand what your consumers need from your website.
1. Your website has purpose
An effective website serves a specific purpose.
Your website should serve a specific need for both your business and consumer. Your purpose may be to inform, direct sales or to connect your consumer with your team.
Identify your business and consumer’s greatest need, then commit your website to fulfill that need.
2. Your website has relevant & original content
Your content will affirm the purpose of your website.
Excellent websites contain short and effective writing, as well as high quality graphics, photos and videos.
Remember that less is more when it comes to websites. If your website is cluttered with content, your consumer will either ignore it or become overwhelmed.
A good trick to help you cut down the amount of content on your website it to utilize infographics and video for conveying complex information.
3. Your website is aesthetically appealing & engaging
Along with having relevant and original content, your website needs to be visually stunning.
The goal of your website is to capture the attention of your consumer.
To do this, use high quality visuals that are true to your brand and are interactive. Visit our recent work page to see some examples of how this might look.
4. Your website’s design is responsive
Responsive design refers to your website’s ability to be viewed across multiple Internet browsers and devices without compromising the integrity of your website.
Many businesses make this simple mistake by not ensuring their consumer’s experience of their website is consistent across various Internet browsers (i.e. Chrome, Safari, Explorer) and devices (i.e. desktops and mobile devices).
This is a small detail that can greatly impact the way your consumer interacts with your brand.
Make sure that you are consistent across all platforms!
5. Your website has quick load & response times
Your webpage should be able to load and respond quickly.
When your consumer first opens your website and begins clicking on links, they need to be able to get there quickly.
If your website is slow, your consumer will become frustrated and will begin to look elsewhere.
Common instigators for slow websites are large graphic and video files that are not properly integrated into your website.
At Digital Entrigue, these are the five website design principles we share with all of our clients.
If you follow these five principles, your website will surely serve your business well.
Are you struggling with implementing any of these principles into your own website?
You are not alone!
Get in touch with our team today and let’s work together to improve your online presence.